After more than 30 years of partnering with brands and retailers, we’re excited to share an important evolution in our story.
Toy’n around is becoming The Genesis Company.
This change reflects both the growth of our services and the merger with The Northern Group, bringing together expanded national retailer coverage, deeper capabilities, and a broader perspective across multiple categories.
What’s Changing
Our name is changing to The Genesis Company — a name that better represents who we are today and how we support our partners moving forward.
What’s Not Changing
Our people, partnerships, and commitment to service remain exactly the same. The same team you know and trust continues to lead with insight, experience, and hands-on collaboration.
Why We’re Expanding, and Why It’s Good for Our Partners
We know some partners may ask why expanding beyond toy and sport matters.
The answer is simple: it makes us better.
Working across categories and channels gives us broader visibility into:
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- Retailer expectations and decision-making
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- Best-in-class go-to-market strategies
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- Organizational and executional best practices
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- Emerging trends shaping growth across industries
That perspective doesn’t dilute our focus, it sharpens it. We bring those insights back into toy and sport, helping our partners anticipate change, improve execution, and compete more effectively.
Why The Genesis Company
This evolution creates:
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- Simplicity: One unified company and name
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- Alignment: Expanded national coverage and multichannel view
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- Smarter Strategy: Cross-industry learning applied to your business
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- Scale: A platform built to support long-term growth
The Genesis Company represents beginnings — where experience, insight, and execution come together to create growth.
We’re proud of our history, energized by this next chapter, and grateful to our partners who continue to build the future with us.
Welcome to The Genesis Company.