The Genesis Company

We Amplify Scale Integrate Incubate Develop Brands.

The tools, technology and talent for you to win in direct-to-consumer, Amazon, and physical retail channels.

Join the hundreds of brands winning in all channels.

With our proven model, we provide the path to growth. As your quarterback, coach, and guide, we are straightforward, honest and realistic about scaling your brand and doing it the right way.

Providing the path to growth.

We are your strategic partner that coordinates growth strategy across all aspects of your business. Our goal is to maximize digital channels and increase your chances of getting on retail shelves. Backed by data science and proprietary technology, our team of industry experts will help you win. Everytime.

Partnering with Business Solutions

We carefully select a Managing Partner to be your coach, quarterback and guide. They will help you in every step on your journey.

Size and Segment Market

Using proprietary technology, GrowthIQ, we analyze if a brand’s market is sized and segmented correctly and develop a growth plan centered in Performance Marketing.

Investment and Channel Strategy

We work through financial modeling and develop a cohesive strategy by channel. We work with you to determine investment needed to achieve optimum results.

Shelf Space Optimization

Our team deploys in-market tactics and uses data science to report, review, and optimize, enabling you to scale quickly in each channel you sell.

We provide the expertise to grow your business.

"The team at Genesis was a critical launch partner, providing industry best insights and practices that helped us scale and ultimately get acquired by Jazwares, today a Berkshire Hathaway company."
Jeremy Padawer, CBO Jazwares; Former co-CEO Wicked Cool Toys
"The team at Genesis was a critical launch partner, providing industry best insights and practices that helped us scale and ultimately get acquired by Jazwares, today a Berkshire Hathaway company."
Jeremy Padawer, CBO Jazwares; Former co-CEO Wicked Cool Toys

We are in this together.

Direct-to-Consumer

Starting and scaling a business can be scary. Doubt, fear, and uncertainty are common emotions

Amazon​

Knowing all the millions of things that go into scaling a brand can be stressful. Need help, guidance, and support

Physical Retail​

Confused by where to invest and what will give them the greatest return

Consulting

Bringing on additional employees or vendor partners can be expensive. Looking for the biggest bang for their buck

Content Creation​

Have not had prior experience or education in all aspects of scaling a business. Don’t know what they don’t know

Fund-raising​

Non-cohesive experience when managing many vendor relationships. This can be fragmented, frustrating, and incomplete

From idea to endcap.

When you win, we win. We guarantee it. Let us help you by booking a consultation today.

From idea to endcap.

We scale brands to retail. Let us help you by booking a consultation today.