At The Genesis Company, our mission has always been to amplify brands. Today, we are excited to open a new chapter as we expand our services into the food and beverage category. After over three decades of helping hundreds of brands break into top retailers like Target in the toy and sporting goods industries through our retail arm Toy’n around, we’re now bringing that expertise to help food brands make their mark.

To lead this new endeavor, we’re excited to introduce Matt Adelmann, our new Vice President of Sales – Food & Beverage. With nearly 20 years of experience in launching thousands of products and driving billions in sales at major retailers like Target, Albertsons, and Save A Lot, we look forward to serving food brands under his leadership and expertise. Matt’s deep understanding of both market trends and retail demands will help brands navigate the complexities of retail, DTC, Amazon, and beyond.

“Expanding into the food and beverage industry is a huge milestone for us,” said Dan Bowling, Managing Partner of The Genesis Company and President of Toy’n around. “We couldn’t be more excited for Matt to join the team and help us continue to create new opportunities and a better story for our brands.”

Under Matt’s leadership, we will provide end-to-end solutions to ensure our brands are well-positioned across all channels, including a comprehensive suite of services that range from product development to data-driven insights to digital strategy and retail execution.

With our move into food and beverage, we look forward to continuing to push the boundaries of what’s possible for our brands. Whether you are an emerging brand looking to break into mass retail or an established company seeking to expand, our food division will provide tailored strategies to meet your specific needs.

For inquiries or to learn more about how we can help your brand scale, visit thegenesiscompany.com/contact or email grow@thegenesiscompany.com.