The Genesis Company and Northern Group Announce Definitive Merger Agreement Creating One of the Most Comprehensive Retail Commercialization Partnerships in the Industry

The Genesis Company, including its digital commerce division and award-winning retail sales division, and Northern Group, a leading retail sales brokerage, are excited to announce a definitive merger agreement. This union establishes a combined platform poised to deliver unmatched retail commercialization services across both physical and digital retail channels, bringing the company a step closer to accomplishing its vision of being the most advanced and innovative sales engine for consumer brands, everywhere.

Expanded National Footprint

The merger creates a company with national coverage across all major retailers, including Target, Walmart, Amazon, Walgreens, Dollar General, Pop Shelf, Tractor Supply, Kroger, Meijer, Kohl’s, Sam’s Club, Menards, Home Depot, Lowe’s, Blain’s Farm & Fleet, Fleet Farm, Rural King, and Mid States. Clients can now access a fully integrated team with amplified reach and expanded resources across retailer stores and digital marketplaces. 

Integrated and Holistic Services

The new partnership delivers a seamless blend of physical retail expertise with digital commerce, ensuring clients continue to receive the award-winning service and support they have come to expect.

Unmatched Retail Experience, Technology, and Success

  • The two companies have a combined 60 years of success and experience. Together, they have launched hundreds of brands across all major product categories.
  • Industry, retailer, and vendor award-winning: numerous Vendor of the Year Awards, Inc. Magazine 3x “Best in Business”, and Pulse of Play “Rep Group of the Year”. 
  • Deep, long-standing relationships with leading retailers and brands.
  • Proprietary reporting and insights software.

Leadership and Integration Timeline

The merger will be led by Chris Jensen and Jen Zygmunt, Managing Partners at The Genesis Company, and Matt Dagenais, General Manager of Northern Group, with support from Olen Rice, President of Northern Group, and Dan Bowling, President of The Genesis Company. Integration of both companies will begin on January 1, 2026. 

Leadership Perspectives

Dan Bowling, President of The Genesis Company, commented: 

“This merger marks a transformative era for brands across industries. Vendors have long urged us to expand our award-winning services to top retailers while maintaining our exceptional Target representation. By uniting with The Northern Group, a leader of unparalleled credibility across multiple industries, we seamlessly execute this strategy for our vendors. Our ambition is to lead as the most innovative sales engine for all brands across all industries, driven by cutting-edge technologies, services, and tools. I’m thrilled to champion this investment for our clients and team. The best is yet to come.”

Olen Rice, President of Northern Group, added: 

“I am thrilled to work alongside Dan and his team to integrate two long-standing and industry-leading companies in the sales and marketing segment of US mass retail. Our combined teams will expand on our track record of success and continue to extend our solid foundation, assuring continued growth with our retailers and our supplier partners.”

Media Contact: Jen Zygmunt, Managing Partner, The Genesis Company. Email: jen@thegenesiscompany.com.